Customers Don't Matter
So who has used AMC Stubs program before? How about Moviepass? Both amazing programs. Or at least they use to be. Let's go through them one by one. Moviepass is where I'll start because it is the program that has gone the most off rails.
When I first tried it out the deal was for $35 you get to see a movie every 24 hours. A great deal that more than pays for itself. Now under the new CEO Mitch Lowe who has changed the everything. Now for $45-$99 depending on who you are and how much you watch movies you can get a free movie every 24 hours. How on Earth can it be seen as fair to charge different prices to different people? A lot of the people being charged a $99 are long time users. So unlike other companies, Moviepass punishes you for being loyal to them. How does that work? How does that make sense? For a lesser fee you can get other programs. $17 for 2 movies a month, which let's be honest, isn't really a savings at all. He took away the deal that came with Moviepass, it really serves no point anymore. It really is a shame since it was such a great idea.
Now lets get to AMC Stubs. They have also revamped their program. The pumped up the price $3 and gave us all more perks. Not bad right? Well, the new perks aren't all that great. Nothing any of us really asked for. The $50 getting you $5 instead of $100 getting $10 is nice. I do like that, but the fact that buying movie tickets doesn't get you the reward points for 24 hours makes the card almost not worth having. Not when it came with a price increase. A lot of people would use the points from buying the tickets to get popcorn and drinks, you can no longer do that. Me and my friends would go to the movies about 3 times a month and I would let them buy their tickets and then use those points to buy my own. That's about $300 a month from just my group of friends that are gone because it no longer works like that. If we did that doesn't it stand to reason that others do the same? They are costing themselves money and making the program that they are trying to pimp to people less attractive.
I really don't understand why it seems more and more that companies hate or look down on their costumers. Without us they have nothing. But they act as if we owe them something. Yes they provide things we want but we pay them, it evens out. Lowe said that he wanted to see how much he could get away with charging. That shows how little respect or consideration these people have for the common man. For the people buying their service. It is sad indeed.
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